Richard St. John, marketer and success
analyst, has dedicated several years to researching the nuts and bolts
of achievement. It all started with one big question:
What leads to success? It came from a neighboring passenger during a flight to a TED conference, and at the time he didn’t have a good answer.
Prompted by the question, he decided to conduct 500 interviews on the
subject, pulling wisdom from successful TEDsters along the way. After
absorbing as much as he could, St. John compiled eight
powerful secrets of successful people. In this TED Talk, he shares those important success habits.
“Freeman Thomas says, ‘I'm driven by my passion.’ TEDsters do it for love; they don't do it for money.”
“Rupert Murdoch said to me, ‘It's all hard work. Nothing comes easily. But I have a lot of fun.’ Did he say fun? Rupert? Yes!”
“Alex Garden says, ‘To be successful, put your nose down in something
and get damn good at it.’ There's no magic; it's practice, practice,
practice.”
David Gallo says, ‘Push yourself. Physically, mentally, you've got to
push, push, push.’ You've got to push through shyness and self-doubt.”
“Frank Gehry said to me, ‘My mother pushed me.’ ”
“A lot of kids want to be millionaires. The first thing I say is:
‘OK, well you can't serve yourself; you've got to serve others something
of value. Because that's the way people really get rich.’ "
St. John says there’s no magical secret to coming up with ideas, only
a process of thinking. A few simple exercises will do the trick, such
as:
“Persist! Joe Kraus says, ‘Persistence is the number one reason for our success.’ You've got to persist through failure.”
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